3x
Catering sales growth since going live with MONKEY
55%
Of catering orders now placed online
$80M+
In catering sales over past decade
The No. 1 Bakery-Café in the Bay Area - Running Catering on Paper
Boudin Bakery, the Bay Area's oldest continuously running company and its No. 1 bakery-café concept, launched its catering program in the 1990s. Growth came quickly - but so did the errors. With nothing more than paper and pencils to track orders, the team was finding it increasingly difficult to manage the business as it scaled. As CEO Dave Wolfgram put it: "Our baking operations and retail counter sales were well managed using dedicated, professional systems, but our catering business had no equivalent. We knew we were leaving money on the table."
When Wolfgram arrived at Boudin, he went in search of an automated solution. Having already used MONKEY's bakery platform for several years, he turned to the same team to overhaul the catering operation. The requirements were clear: centralized order management, consolidated store-level production, visibility into order history, inventory, and accounts receivable - all in a web-based platform with no additional hardware or software to install.
A Web-Based Platform Built Around Boudin's Needs
MONKEY built a highly customized, enterprise-wide catering platform around Boudin's specific requirements - covering everything from sales and order management to inventory, accounts receivable, and reporting. The web-based deployment meant no hardware installations and no upfront infrastructure costs, reducing both the barrier to launch and long-term maintenance overhead.
Online ordering was introduced as a direct channel, reducing the team's dependency on phone intake. Consolidated store-level production management gave operators the tools to fulfill orders accurately and at scale. And as new restaurants opened, the catering infrastructure was already in place to support them - MONKEY scaled with the business rather than requiring constant re-implementation.
"It was difficult to grow the catering program because we didn't have the right system to grow it. There was really no other software provider that addressed our back-of-house needs."
DAVE WOLFGRAM
CEO, FORKLIFT BRANDS (PARENT COMPANY OF BOUDIN BAKERY)
Catering Sales Tripled. Over Half of Orders Now Online.
01
CATERING SALES TRIPLED
Since deploying MONKEY, Boudin Bakery's catering sales have increased threefold. The platform gave the team better tools, better data, and the operational confidence to actively grow the business rather than just manage it day to day.
02
55% OF ORDERS NOW PLACED ONLINE
More than half of Boudin's catering orders now come in through the online ordering platform - a major shift from phone-only intake. When guests input their own orders, accuracy improves significantly and the team spends less time on corrections and re-orders.
03
A SCALABLE FOUNDATION THAT GROWS WITH THE BUSINESS
As Boudin opens new restaurants, the catering infrastructure is already in place to support them. The back-office functionality alone saves hours of effort each week - and with more accurate data across the entire catering operation, leadership can make better decisions about where and how to grow next.
"Catering sales have grown significantly - a level of success that would have been impossible prior to implementing MONKEY. I don't think we would have been able to grow as we have without it."
DAVE WOLFGRAM
CEO, FORKLIFT BRANDS (PARENT COMPANY OF BOUDIN BAKERY)
Stop Leaving Money on the Table.
Boudin's story is a reminder that catering growth is often limited not by demand, but by infrastructure. MONKEY gave them the automated, enterprise-wide platform their catering program needed - and the results speak for themselves.