5x
Catering sales growth over the last ten years
2x
Catering revenue doubled in four years
15%
Of total sales now driven by catering, up from 7%
A Platform in Place. Potential Left on the Table.
Luna Grill, a growing fast-casual Mediterranean brand, already had MONKEY in place when Corporate Director of Catering Kevin Reading joined — but the full capabilities weren't being leveraged. Orders from third-party partners bypassed the system entirely, staff were being pulled off the floor to handle deliveries, and guests calling during peak hours were being turned away. At just 7% of total sales, catering wasn't recognized as a strategic priority.
Kevin's mandate was clear: make MONKEY the single system of record for every order, build the operational infrastructure to support growth, and prove to leadership that catering deserved a seat at the table.
Building the Infrastructure for Growth
MONKEY became the foundation of a new standardized approach. Every order — phone, online, third-party marketplace — was routed through MONKEY, giving the call center, catering operations, and leadership a single source of truth for the first time.
MONKEYDrive integrated first-party delivery so restaurants could stop sacrificing floor staff for catering drops. Sadie AI was deployed to capture calls during peak hours and after hours, eliminating the turned-away business that had been quietly bleeding revenue. Across all locations, standardized reporting gave leadership real visibility into the program's performance — which made the case for continued investment.
"Every single order is entered into MONKEY — ensuring the call center, catering operations, and leadership all share a single source of truth."
KEVIN READING
CORPORATE DIRECTOR OF CATERING, LUNA GRILL
From Modest Contributor to One of Luna Grill's Most Powerful Growth Drivers
01
SUSTAINED DOUBLE-DIGIT GROWTH
Luna Grill has grown catering revenue every year for five consecutive years, doubling it in four years and growing from 7% to 10–15% of total sales. The trajectory points directly toward doubling again — and leadership is now actively investing to get there.
02
CATERING ELEVATED TO A CORE BUSINESS PRIORITY
Catering is now discussed at every executive meeting. The shift from reactive order-taking to proactive program management — enabled by the data and visibility MONKEY provides — changed how leadership thinks about the channel and what they're willing to invest in it.
03
OPERATIONS THAT SCALE WITHOUT ADDING HEADCOUNT
By standardizing on MONKEY across every order channel and integrating first-party delivery, Luna Grill grew catering volume significantly without proportional increases in staffing or operational complexity. More orders, less friction at the store level.
"MONKEY is the gold standard of catering software. No other platform has been good enough to replace it."
KEVIN READING
CORPORATE DIRECTOR OF CATERING, LUNA GRILL
The Platform Was Already There. The Results Came When They Used It.
Luna Grill's story isn't about switching platforms — it's about fully activating the one they had. When MONKEY became the true system of record for every order, every channel, and every decision, catering went from a side business to a growth engine.