10x
Increase in catering sales since going live with MONKEY
+80%
Increase in average order value over nine years
300K
Catering orders delivered confirm time period
From Manual Workarounds to a Full Catering Platform
Before adopting MONKEY, Newk's catering operations were slowed by manual processes at every turn. Teams were handwriting catering make-sheets each morning, ringing up orders one by one in the POS, and chasing down tax-exempt information. Tracking house accounts was a constant headache. All these manual tasks were consuming valuable time and putting a hard ceiling on how far the program could grow.
After thoroughly evaluating the catering software landscape, Newk's made the decision to roll out MONKEY across their network of nearly 100 restaurants. They weren't looking for just an order management system - they needed a full catering platform covering ordering, CRM, marketing, order management, and delivery, that their entire organization could rely on.
Replacing Paper with a Platform
MONKEY eliminated the morning make-sheet ritual entirely. Store-level operators could now accept orders, manage their production calendar, and print batched production reports, pack slips, and delivery routing - all from a single platform. The manual POS entry process was replaced by automated order management, removing both the time cost and the error risk.
On the sales side, MONKEY's CRM gave the team a client database capturing order history, preferences, seasonal patterns, and year-to-date performance - transforming how they approached repeat business and new account development.
Over time, as MONKEY evolved, Newk's continued to expand their usage: ingesting orders from marketplaces, managing first- and third-party delivery through MONKEYDrive, and adopting tools like online order edits and order edit history.
"Back in the day, every morning at 7 a.m. we used to hand-write on old-school catering make-sheets, ring up each order individually in the POS, or hunt down tax-exempt information. No more."
LIZ PEARSON
DIRECTOR OF COMPANY CATERING OPERATIONS, NEWK'S EATERY
10x Sales. A Catering Program Built to Last.
01
INDUSTRY-LEADING CATERING GROWTH
Since going live with MONKEY, Newk's has grown catering sales 10x, increased their average order value by ~80%, and delivered over 300K catering orders - solidifying them as a leader in the fast-casual catering space.
02
A CRM THAT DRIVES REAL REPEAT BUSINESS
MONKEY's client database - capturing order history, preferences, and seasonal patterns - transformed how Newk's sales team works. Repeat orders are faster, guest experience is smoother, and the team can proactively close gaps before they become missed revenue. No more shuffling through a file cabinet to answer a question.
03
A PLATFORM THAT GROWS WITH THE BUSINESS
Newk's continues to expand their use of MONKEY year after year - adopting new capabilities as the platform evolves and the business grows. The infrastructure they built going live is the same foundation supporting a program that's now ten times the size.
"It's not just a channel - it's a true CRM, and that's what our sales team relies on. Once you build a client history, it makes everything so much smoother for us and the guest."
LIZ PEARSON
DIRECTOR OF COMPANY CATERING OPERATIONS, NEWK'S EATERY
Less Manual Work. More Catering Revenue.
Newk's story shows what happens when the right platform replaces the wrong processes. MONKEY didn't just eliminate the paperwork - it gave Newk's the infrastructure to grow catering into one of their most valuable business lines.