4x Growth
*In catering sales as percentage of total sales
40+
Active Stores
~$15K
Monthly catering sales per store
A Growing Catering Business Held Back by Manual Processes
Urbane Cafe is a fast-casual restaurant brand founded in California, known for its fresh, made-to-order sandwiches, salads, and bowls. As catering demand grew, so did the operational strain. Manual invoicing and guest communication required extensive staff time and frequently created inefficiencies in order management. Duplicating orders for repeat clients, managing invoices, and tracking catering growth were all time-consuming and prone to error.
Urbane Cafe needed a scalable catering management system that could centralize orders and guest information, simplify repeat and recurring order management, reduce manual work, and support catering as a true revenue stream - not just a side operation.
Replacing the Manual with the Automatic
Urbane Cafe chose MONKEY - the only catering-focused platform built specifically for restaurants. Manual invoicing was replaced by automated workflows, eliminating the hours spent typing, emailing, and tracking down paperwork. All catering orders and guest data were centralized in one place, giving the team a single view of the business for the first time.
MONKEY's lead-tracking tools enabled Urbane Cafe to pilot and grow new catering initiatives with structure and visibility. The CRM turned repeat orders into a streamlined process - no more searching through records to recall what a returning guest ordered or needed. And throughout the process, MONKEY's customer service team was a genuinely responsive partner, not just a support desk.
"We used to type up invoices manually and email them - it was very time-consuming. We needed a system that could centralize orders, simplify guest management, and make it easier for us to grow catering as a real revenue stream."
MARISSA ROGERS
DIRECTOR OF EXECUTIVE PROJECTS, URBANE CAFE
From 2% to 9% - and a Catering Operation Built to Scale
01
CATERING SALES GREW FROM 2% TO 9% OF TOTAL REVENUE
Since going live with MONKEY, Urbane Cafe's catering program has grown from just 2% of total sales to 9% - a transformation driven by cleaner operations, better guest relationships, and the ability to focus on growth instead of paperwork.
02
MANUAL INVOICING FULLY ELIMINATED
The hours spent manually typing invoices, emailing them, and chasing follow-ups are gone. Automated workflows handle what used to take significant staff time, and orders are easier to manage, duplicate, and track - with fewer errors across the board.
03
A RESPONSIVE PARTNER, NOT JUST A PLATFORM
Urbane Cafe credits MONKEY's customer service as a key part of their success - responsive, hands-on, and genuinely invested in helping the team grow. It's the kind of partnership that goes well beyond software support.
"Since implementing MONKEY, our catering sales have grown from 2% of our business to 9% - a tremendous impact on our operations. It's streamlined our processes, improved communication, and directly contributed to growing our sales."
MARISSA ROGERS
DIRECTOR OF EXECUTIVE PROJECTS, URBANE CAFE
Less Admin. More Catering Revenue.
Urbane Cafe's story is a clear reminder that operational complexity is often the biggest barrier to catering growth. Once MONKEY replaced the manual work, the team could focus on what actually moves the needle - building guest relationships and growing sales.